The world is changing
The Poetry Of DNA
Prince Ea is known worldwide for his provocative videos addressing important issues in society, and was the perfect fit for our brand message. He wove his actual DNA results and views on race into a message that resonated deeply with the audience and sparked controversial conversations.
MH Case Study
CHALLENGE
MyHeritage sought a compelling narrative to break through the crowded DNA-testing category, while establishing a bold but human brand voice.
SOLUTION
Prince Ea is known worldwide for his provocative videos addressing important issues in society, and was the perfect fit for our brand message. He wove his actual DNA results and views on race into a message that resonated deeply
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