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The DO! OR DIE DARES Blog will host our thoughts on pressing issues. Please come and visit regularly as we are still getting set up to share our DO'ers thinking.

Some Brands JUST GET IT and become even more awesome than they were before

There is NO PLANet B. Therefore I applaud any brand to make even the smallest step towards saving our precious blue ball. BUT A BRAND that goes 100% i just want to hug and kiss and buy buy buy their products. YES to Kevin Murphy for doing just that. LOVELOVELOVE

How to deal with the massive amounts of plastic in our oceans? Collect and recycle. And ‘voila’ Kevin Murphy’ a brand with a massive future just eliminated 360 tons of crappy death inducing plastic from the oceans and turned it back into the market.…

How to deal with the massive amounts of plastic in our oceans? Collect and recycle. And ‘voila’ Kevin Murphy’ a brand with a massive future just eliminated 360 tons of crappy death inducing plastic from the oceans and turned it back into the market. Cheers to that Kevin Murphy. We love you!

photo: Bob Daemmrich/Polaris/eyevine

Big thanks to all Brands who understand that longevity comes from doing what is right.

Adidas just produced its first 3D printed sneaker that is made from oxygen and light. How amazing when a Brand understands the future and takes its production to another level. A level where we think holistically and that understand that every product leaves an impact on the environment. Todays technologies can do so much more when we just put our minds to it. Love it.