READ THIS IF YOU DARE TO CARE

The DO! OR DIE DARES Blog will host our thoughts on pressing issues. Please come and visit regularly as we are still getting set up to share our DO'ers thinking.

Some Brands JUST GET IT and become even more awesome than they were before

There is NO PLANet B. Therefore I applaud any brand to make even the smallest step towards saving our precious blue ball. BUT A BRAND that goes 100% i just want to hug and kiss and buy buy buy their products. YES to Kevin Murphy for doing just that. LOVELOVELOVE

How to deal with the massive amounts of plastic in our oceans? Collect and recycle. And ‘voila’ Kevin Murphy’ a brand with a massive future just eliminated 360 tons of crappy death inducing plastic from the oceans and turned it back into the market.…

How to deal with the massive amounts of plastic in our oceans? Collect and recycle. And ‘voila’ Kevin Murphy’ a brand with a massive future just eliminated 360 tons of crappy death inducing plastic from the oceans and turned it back into the market. Cheers to that Kevin Murphy. We love you!

photo: Bob Daemmrich/Polaris/eyevine

WHEN THE GOING GETS TOUGH, THE DO'ER GETS GOING!

When I started writing my DO OR DIE DARES MANIFESTO I really had no choice. I had no choice but to speak up and share my thoughts on this matter. How easy it actually can be to be a bigger part of something massive, something different, something ‘oh so simple’ and something that will make a difference… for everybody.

Every time I speak to people about this topic I get so excited and I get so passionate that I know it’s the right path to go on. I know it’s the ONLY path to go on. But in the meantime politics in the US are pushing hard against that dynamic and are influencing people to think like ruthless and self focused d!@ks. What is being taught to society and younger generations today is absolute BS. To compare it to being animals is a more than unfair comparison cause they generally take care of each other and have compassion and a healthy instinct.

Not so here, in the world of the homo sapiens. We are just plowing along, trampling on everyone and everything that is in our way with a narcissistic leader who can’t think of anything but himself and making money for the rich (which includes himself of course).

Longtime studies on happiness and fulfillment in life have shown that money (even though we all like to have it and we all like to be freer because of it) will not give you an actual sense of freedom or satisfaction. If you don’t believe me just read any tabloid garbage. How many rich and famous people drown themselves in drug abuse or any kind of addiction they can get their hands on. Why? It’s simple isn’t it? It is  because whatever they have been getting out of life is not fulfillment. It’s a lot of airtime, and likes and media coverage and $$$, but it certainly is not fulfillment. If it were why are they following the path of addiction or worse, taking them selves fully out of their misery? Any 5th grader can answer that I guess.

So here is my question to you all. If all of that doesn’t make anyone happy why not change it? Why not see what truly makes you feel good?

Every time someone reaches out to me or I see someone who is in need of help that I can give, I give it. I give it cause it is freek’n awesome to give. What you get back is bigger than a check. What you get besides gratitude, a smile bigger than the ocean, a friend forever….is believing in a great society, in ‘neighbors’ who give a damn. Caring for someone outside of your own self is where it’s at. And on a much larger scale that’s what EVERYONE should be doing, including or better.. on the forefront of it all…big brands.

If they would think for a second what incredible impact their products have in the world, they would actually move the needle. Massively. If they would use components that promote your health instead of degrading it, if they would give proper working conditions and not a poisonous hole in the wall somewhere across the globe, if they would give nutrition not chemically washed beef patties, if they could just open their eyes and understand that if by doing right they can only win we can get the party started. They will win, with all their consumers/us cause we will be loyal as s#!t. They will win, by leaving a massive positive impact on our environment (which is really all we have people). They will win on a personal level, cause they will love going to work. And they will win BIG TIME cause the $$$$$ that are coming in will satisfy even the hungriest wolves of Wall street.

If all the messages that we are receiving from brands all day long, (actually, every waking second of our lives) would be based on the companies inspiring ethics and a better understanding of peoples/consumers needs then we are seriously moving towards becoming a truly advanced society.

But as long as greed and the quarterly ‘s are all that counts we are f@kn doomed. So dammit, could you all please wake up out of this Hollywood dream state and get to work? 

With love and respect - Do or die people. Do or die!

Ad agencies are starting to think like DODD!! But it takes more...

DODD got started to use the power of creative and creative thinkers in the advertising and marketing industries to help BRANDS rethink their ways based on an ever so changing world. Now more than ever we have to use our abilities to help BRANDS understand their consumers better and that consumers  are ...PEOPLE. People with needs and worries in an unstable and not very warm or social climate. But we have to go much deeper than that. At DODD our mantra is to start all the way at the root and not just give a BRAND something SOCIAL to write about or attach themselves to something that might be 'of the moment'. In order to truly reach people your message has to be REAL. It has to feel real, taste real... just be real. Agencies who just help brands to have a little bit of a social voice will not necessarily help the BRAND to move forward. We have to dig deeper and make the brands aware that a truly REAL story comes out of the DNA of the brand and cant nit just be randomly attached to it. That is our mission. To help any brand create that. All it takes is someone to look deeper and infuse back what was or better ...is missing. A HEART. 

Please read DODD manifesto to understand our DNA

Albert Einstein's 'universal Force' Love letter might be a fake but it is more relevant Than ever and just beautiful. So Cheers to you unknown author.

This was supposedly a letter from Albert Einstein to his daughter. Some more digging by the Huff post revealed that it was not true. Does it really matter? Whoever the Author was made a point, and a beautiful one. So here is to you unknown author, and here is to you Mister fabulous Albert Einstein. Beautiful minds think alike.
 
This is what circulated online:

In the late 1980's Lieserl, the daughter of the famous genius, donated 1400 letters, written by Einstein, to the Hebrew University, with orders not to publish their contents until two decades after his death.

This is one of them for Lieserl Einstein.
 
"When I proposed the theory of relativity very few understood me and what I will reveal now, to transmit to mankind, will also collide with the misunderstanding and prejudice in the world.
 
I ask you to guard the letters as long as necessary, years, decades, until society is advanced enough to accept what I will explain below.
 
There is an extremely powerful force that so far, science has not found a formal explanation to. It is a force that includes and governs all others and is even behind any phenomenon operating in the universe and has not yet been identified by us. This universal force is LOVE.
 
When scientists looked for a unified theory of the universe they forgot the most powerful, unseen force. Love is Light that enlightens those who give and receive it. Love is gravity because it makes some people feel attracted to others. Love is power because it multiplies the best we have and allows humanity not to be extinguished in their blind selfishness.
 
Love unfolds and reveals. For love we live and die. Love is God and God is Love.
 
This force explains everything and gives meaning to life. This is the variable that we have ignored for too long maybe because we are afraid of love because it is the only energy in the universe that man has not learned to drive at will.
 
To give visibility to love, I made a simple substitution in my most famous equation. If instead of E = mc2, we accept that the energy to heal the world can be obtained through love multiplied by the speed of light squared, we arrive at the conclusion that love is the most powerful force there is because it has no limits.
 
After the failure of humanity in the use and control of the other forces of the universe that have turned against us, it is urgent that we nourish ourselves with another kind of energy…
 
If we want our species to survive, if we are to find meaning in life, if we want to save the world and every sentient being that inhabits it, love is the one and only answer.
 
Perhaps we are not yet ready to make a bomb of love, a device powerful enough to entirely destroy the hate, selfishness and greed that devastate the planet.
 
However, each individual carries within them a small but powerful generator of love whose energy is waiting to be released.
 
When we learn to give and receive this universal energy, dear Lieserl, we will have affirmed that love conquers All, is able to transcend everything and anything, because love is the quintessence of life.
 
I deeply regret not having been able to express what is in my heart which has quietly beaten for you all my life. Maybe it's too late to apologize but as time is relative, I need to tell you that I love you and thanks to you, I have reached the ultimate answer!
 
Your father,
Albert Einstein"