DODD got started to use the power of creative and creative thinkers in the advertising and marketing industries to help BRANDS rethink their ways based on an ever so changing world. Now more than ever we have to use our abilities to help BRANDS understand their consumers better and that consumers are ...PEOPLE. People with needs and worries in an unstable and not very warm or social climate. But we have to go much deeper than that. At DODD our mantra is to start all the way at the root and not just give a BRAND something SOCIAL to write about or attach themselves to something that might be 'of the moment'. In order to truly reach people your message has to be REAL. It has to feel real, taste real... just be real. Agencies who just help brands to have a little bit of a social voice will not necessarily help the BRAND to move forward. We have to dig deeper and make the brands aware that a truly REAL story comes out of the DNA of the brand and cant nit just be randomly attached to it. That is our mission. To help any brand create that. All it takes is someone to look deeper and infuse back what was or better ...is missing. A HEART.
Please read DODD manifesto to understand our DNA
