READ THIS IF YOU DARE TO CARE

The DO! OR DIE DARES Blog will host our thoughts on pressing issues. Please come and visit regularly as we are still getting set up to share our DO'ers thinking.

WHEN THE GOING GETS TOUGH, THE DO'ER GETS GOING!

When I started writing my DO OR DIE DARES MANIFESTO I really had no choice. I had no choice but to speak up and share my thoughts on this matter. How easy it actually can be to be a bigger part of something massive, something different, something ‘oh so simple’ and something that will make a difference… for everybody.

Every time I speak to people about this topic I get so excited and I get so passionate that I know it’s the right path to go on. I know it’s the ONLY path to go on. But in the meantime politics in the US are pushing hard against that dynamic and are influencing people to think like ruthless and self focused d!@ks. What is being taught to society and younger generations today is absolute BS. To compare it to being animals is a more than unfair comparison cause they generally take care of each other and have compassion and a healthy instinct.

Not so here, in the world of the homo sapiens. We are just plowing along, trampling on everyone and everything that is in our way with a narcissistic leader who can’t think of anything but himself and making money for the rich (which includes himself of course).

Longtime studies on happiness and fulfillment in life have shown that money (even though we all like to have it and we all like to be freer because of it) will not give you an actual sense of freedom or satisfaction. If you don’t believe me just read any tabloid garbage. How many rich and famous people drown themselves in drug abuse or any kind of addiction they can get their hands on. Why? It’s simple isn’t it? It is  because whatever they have been getting out of life is not fulfillment. It’s a lot of airtime, and likes and media coverage and $$$, but it certainly is not fulfillment. If it were why are they following the path of addiction or worse, taking them selves fully out of their misery? Any 5th grader can answer that I guess.

So here is my question to you all. If all of that doesn’t make anyone happy why not change it? Why not see what truly makes you feel good?

Every time someone reaches out to me or I see someone who is in need of help that I can give, I give it. I give it cause it is freek’n awesome to give. What you get back is bigger than a check. What you get besides gratitude, a smile bigger than the ocean, a friend forever….is believing in a great society, in ‘neighbors’ who give a damn. Caring for someone outside of your own self is where it’s at. And on a much larger scale that’s what EVERYONE should be doing, including or better.. on the forefront of it all…big brands.

If they would think for a second what incredible impact their products have in the world, they would actually move the needle. Massively. If they would use components that promote your health instead of degrading it, if they would give proper working conditions and not a poisonous hole in the wall somewhere across the globe, if they would give nutrition not chemically washed beef patties, if they could just open their eyes and understand that if by doing right they can only win we can get the party started. They will win, with all their consumers/us cause we will be loyal as s#!t. They will win, by leaving a massive positive impact on our environment (which is really all we have people). They will win on a personal level, cause they will love going to work. And they will win BIG TIME cause the $$$$$ that are coming in will satisfy even the hungriest wolves of Wall street.

If all the messages that we are receiving from brands all day long, (actually, every waking second of our lives) would be based on the companies inspiring ethics and a better understanding of peoples/consumers needs then we are seriously moving towards becoming a truly advanced society.

But as long as greed and the quarterly ‘s are all that counts we are f@kn doomed. So dammit, could you all please wake up out of this Hollywood dream state and get to work? 

With love and respect - Do or die people. Do or die!

Ad agencies are starting to think like DODD!! But it takes more...

DODD got started to use the power of creative and creative thinkers in the advertising and marketing industries to help BRANDS rethink their ways based on an ever so changing world. Now more than ever we have to use our abilities to help BRANDS understand their consumers better and that consumers  are ...PEOPLE. People with needs and worries in an unstable and not very warm or social climate. But we have to go much deeper than that. At DODD our mantra is to start all the way at the root and not just give a BRAND something SOCIAL to write about or attach themselves to something that might be 'of the moment'. In order to truly reach people your message has to be REAL. It has to feel real, taste real... just be real. Agencies who just help brands to have a little bit of a social voice will not necessarily help the BRAND to move forward. We have to dig deeper and make the brands aware that a truly REAL story comes out of the DNA of the brand and cant nit just be randomly attached to it. That is our mission. To help any brand create that. All it takes is someone to look deeper and infuse back what was or better ...is missing. A HEART. 

Please read DODD manifesto to understand our DNA